Red Creative has had a butterfly logo since the beginning.

To us, the butterfly encapsulates the idea of transformation. It begins life as an egg, laid by a butterfly on a carefully-chosen leaf large enough to feed the hatchling caterpillar. The caterpillar, when time comes, spins a cocoon, changing once more to emerge fully formed as a butterfly.

Brands are like butterflies: fleetingly glimpsed yet an indelible impression. Ever-renewing yet timeless. Delicate, ingenious survivors.

Compare the process of reviewing a business, its brand and its marketplace. Launch your brand identity in the right place and it will flourish. Pause to reassess your market position, the risks and opportunities of the changeable business environment, and your brand identity will transform to take flight again, as successful as ever, stronger than ever.

At Red Creative, we see brand creation, review and transformation as essential parts of the business life-cycle.